Three directions for Mor & Mogra
Same brand, same content, three different conversations with the visitor. Pick a direction to preview. Each concept is a single-page, statically deployable Cloudflare Pages build, with real product imagery from the live Instagram, real meta, and slop-clean copy.
The safe pick
What most fine-jewellery sites look like. Warm cream and gold, refined serif headlines, classic three-column collection. Reads as established, never risky.
Open concept
What a 2026 house looks like
Asymmetric editorial layout, Fraunces display, image-reveal masks, restrained motion. The same content as the safe pick, pushed to where the category is now.
Open concept
The wow factor
WebGL displacement hero, kinetic MOR & MOGRA typography, pinned scroll story (Peak District, Dubai, Jaipur), magnetic cursor, peacock iridescence. Built for the pitch meeting moment.
Open conceptStack. Vanilla HTML, CSS, tiny JS. No build step on concepts 1 and 2. Concept 3 loads Three.js and Lenis from a CDN.
Imagery. Eight product shots pulled from public Instagram, hosted locally so nothing breaks at deploy time.
SEO and DNS. Reports next to the concepts at reports/seo.md and reports/dns.md. Current site has no meta, no h1, no content. We have all three.
Slop. All five files, plus the brief, scan clean. No em dashes, no banned phrases, no Lorem.